Intrinsic. In general terms, it means “essential;” but for Chris Ruggieri, it is the logical name for his marine company.
In a most basic sense, Intrinsic is a boat dealer–new and pre-owned. When in reality, it is a lot more, and as the name implies, Chris wants his company to be intrinsic to the whole experience of boat ownership.
From sales to service to advice, and yes, even provisioning. Chris and his team aim to be the single source for their customers’ boating needs.
And judging from how the company started, and how it has grown, it seems like they are doing a pretty good job!
Have a listen!
LINKS:
Where to find the DNB...
